Research & Insights
Like many white collar professionals, we are sometimes seized by the unshakeable conviction that we have things to say that other people really need to know or want to hear. We'll try to quarantine most of those things on this page.
No. 001 · Essay
Deprogramming the Cult of Satisfaction
An introduction to The Rhetorical Lab. Why research built to measure satisfaction often produces messages that don't persuade, and what The Rhetorical Lab aims to do differently.
More experiments in progress…